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Demonstration · not a client result

Survey and qualitative analysis what the deliverable looks like

The structure of the deliverable for survey and qualitative analysis, how it is produced and how you accept it, with a live specimen generated from the matching free tool’s worked example. Synthetic or permitted data only.

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DemonstrationSynthetic or permitted data

What this page isDemonstration

Practice
01 Research, evidence & evaluation
The deliverable
4 sectionsProduced in 5 stages, each with a review point
Data
Synthetic or permittedNot a client result

Demonstration of methodSynthetic or permitted data.Not a client result.

The deliverable, section by section.

What you receive, and what each part is for.

Section 01 of 04

Cleaned dataset

With a log of every cleaning decision.

Demonstration
Section 02 of 04

Codebook

Themes, definitions and examples for qualitative data.

Demonstration
Section 03 of 04

Analysis report

Tables, charts and findings, with limits stated.

Demonstration
Section 04 of 04

Reproducible files

Scripts or workbooks that regenerate every figure.

Demonstration

A live specimen.

Generated from the worked example in Survey sample-size calculator: synthetic data, real method. Change the inputs in the tool to see your own.

Demonstration · synthetic data · not a client result

373completed responses needed
622people to inviteat a 60% response rate
±5.0%margin at 95% confidencefor one proportion
How precision improves with more responses (margin of error, ±%)
0371014502004008001,5003,000
  • 95% confidence, p = 50%
Alternatives at the same confidence
Margin of errorCompleted responsesInvitations
±3%9811,635
±4%572954
±5%373622
±7%193322
±10%96160

Read before you field the survey

  • Check: Response is rarely random.People who answer differ from those who do not. Plan follow-ups and compare respondents with known population figures.

How it is produced, and accepted.

Each stage ends in something you review; acceptance is tested against criteria agreed at the start.

  1. 01

    Research question

    Agree the questions the analysis must answer.

    Review pointThe question and the decision it serves, agreed in writing.

  2. 02

    Method

    Review the instrument and set the analysis plan.

    Review pointMethod note signed off before any collection.

  3. 03

    Sources

    Clean the data and code the text.

    Review pointSource list and access confirmed.

  4. 04

    Findings

    Analyse, check and write up the findings.

    Review pointDraft findings, each traced to its sources.

  5. 05

    Decision

    Hand over the report, data and files.

    Review pointDecision memo and data handed over.

Documented experience.

Attributed roles behind this work, each with its source.

2018PwC Ghana for COTVET: national skills audit in seven sectorsThe Professor served as Subject Matter Expert on PwC’s team: baseline research, the survey instrument, data validation and analysis, sector reports and stakeholder engagement.

Individual experience of our principals, before or outside GKM Strategic Advisory & AI. Not GKM contracts.

How proof is labelled

  • DemonstrationsDemonstrations use synthetic or permitted data.
  • Documented experienceDocumented experience is attributed to the organisation that held the work.
  • Measured resultsMeasured results are added only once they have been measured; none are shown yet.

What needs to move forward?

Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.

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