01 · Research, evidence & evaluation
Market, sector and value-chain studies with the sizing shown
We produce a sector decision brief with a transparent sizing model and the evidence gaps stated.
Tell us what you needWe produce a sector decision brief with a transparent sizing model and the evidence gaps stated, so the numbers can be checked and reused rather than taken on trust.
- Led by
- Michael Gagakuma and Prof. Wisdom Gagakuma
- Delivery
- Remote, and on site from Accra
- Fees
- Fixed fee, quoted to your scope
- Free tool
- Ghana market-entry question planner
- Contracting
- GKM Legacy Holdings, Maryland
Led byMichael Gagakuma and Prof. Wisdom Gagakuma
- Contracting
- GKM Legacy Holdings, Maryland
- Consultation
- from USD 90
What you receive.
Documents you can use, each with its method and sources attached.
04in the pack
See a demonstration of the output: Specimen · Market, sector & value-chain studies
Sector brief
Structure, players, trends and the answer to your question.
Sizing model
A spreadsheet with every assumption visible and adjustable.
Value-chain map
Actors, flows and margins where they can be evidenced.
Evidence gaps
What is unknown and what it would take to know it.
Scope and fees.
Fees are agreed in writing before work begins. Estimates are shown as estimates.
Fees
Fixed fee, quoted to your scope
Send a brief or book a short call. We reply with a written scope, dates and a fixed fee before any work begins.
What we need from you
- Your market question
- Any internal data you can share
- Access to your team for a briefing
Not included unless agreed
- Purchase of proprietary datasets unless agreed
- Large surveys unless scoped
- Ongoing monitoring, which is a separate service
Who commissions this, and when.
Buyers and moments where this work pays for itself, and where it does not.
Who it is for
- Foreign firms entering Africa
- Ghanaian corporates planning growth
- Donor market-systems programmes
- EU and US SMEs assessing a sector
When to call us
- You need to know how big a market really is
- A value chain must be mapped before an intervention
- An investment case needs a defensible market view
When it is not the answer
Where data is thin, a precise number is false comfort. We show ranges and the assumptions behind them.
How the work runs.
Each stage ends in something you review before the next begins.
Stage 1 of 5
Research question
Agree the market question and the decision behind it.
Review pointThe question and the decision it serves, agreed in writing.
Stage 2 of 5
Method
Design the sizing approach and interview plan.
Review pointMethod note signed off before any collection.
Stage 3 of 5
Sources
Gather data, documents and interviews.
Review pointSource list and access confirmed.
Stage 4 of 5
Findings
Build the model and test the ranges.
Review pointDraft findings, each traced to its sources.
Stage 5 of 5
Decision
Deliver the brief, the model and a walkthrough.
Review pointDecision memo and data handed over.
Documented experience.
Roles held by the principal who leads this work, each with its source.
- 2018PwC Ghana for COTVET: national skills audit in seven sectorsThe Professor served as Subject Matter Expert on PwC’s team: baseline research, the survey instrument, data validation and analysis, sector reports and stakeholder engagement.
Individual experience of our principals, before or outside GKM Strategic Advisory & AI. Not GKM contracts.
Questions buyers ask.
Anything else: ask in a brief.
Why ranges rather than one number?
Because the evidence rarely supports one number. Ranges with visible assumptions are more useful and more honest.
Can we edit the model?
Yes. You receive it with every assumption labelled.
Do you cover informal markets?
Yes, with methods suited to them, and their limits stated.
Related work
What needs to move forward?
Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.
No charge to submit an enquiry.