09 · Data, analytics & automation
Marketing, GA4 and brand-sentiment analytics
We diagnose one tracking or campaign-measurement problem using your actual account data and a clear test plan.
Tell us what you needWe diagnose one tracking or campaign-measurement problem using your actual account data and a clear test plan, then fix it or tell you exactly who should.
- Led by
- Michael Gagakuma
- Delivery
- Remote, and on site from Accra
- Fees
- Fixed fee, quoted to your scope
- Free tool
- Campaign UTM & naming builder
- Contracting
- GKM Legacy Holdings, Maryland
Who commissions this, and when.
Buyers and moments where this work pays for itself, and where it does not.
Who it is for
- Marketing teams and agencies
- E-commerce and B2B firms
- NGOs running digital campaigns
When to call us
- GA4 numbers do not match your other systems
- Conversions are missing or double-counted
- Leadership wants to know how the brand is perceived
When it is not the answer
We analyse only data you are allowed to share, and sentiment findings are samples, not a census.
How the work runs.
Each stage ends in something you review before the next begins.
Stage 1 of 5
Inputs
Gather account access and the problem description.
Review pointInputs listed, with owners and access confirmed.
Stage 2 of 5
Validation
Validate the tracking against real events.
Review pointData validated, with exceptions logged.
Stage 3 of 5
Analysis/build
Analyse the causes and design fixes.
Review pointAnalysis or build checked against the agreed definitions.
Stage 4 of 5
Acceptance
Test and accept the fixes with you.
Review pointAcceptance tested by the people who will use it.
Stage 5 of 5
Operation
Hand over the definitions and monitoring.
Review pointOperation handed over with a runbook and a refresh plan.
What you receive.
Documents you can use, each with its method and sources attached.
04in the pack
See a demonstration of the output: Specimen · Marketing, GA4 & brand-sentiment analytics
Diagnosis
What is broken or misleading, and why.
Test plan
How each fix will be proved.
Fixes or specifications
Made where access allows, specified where it does not.
Measurement note
Definitions and caveats for your reports.
Led byMichael Gagakuma
- Contracting
- GKM Legacy Holdings, Maryland
- Consultation
- from USD 90
Scope and fees.
Fees are agreed in writing before work begins. Estimates are shown as estimates.
Fees
Fixed fee, quoted to your scope
Send a brief or book a short call. We reply with a written scope, dates and a fixed fee before any work begins.
What we need from you
- Access to GA4, tag manager and ad accounts
- Examples of the problem
- Campaign naming conventions
Not included unless agreed
- Media buying
- Website rebuilds unless scoped
- Access through shared passwords
Questions buyers ask.
Anything else: ask in a brief.
Do you need admin access?
Only the access the diagnosis needs, granted through user permissions, never shared passwords.
Can you measure sentiment?
Yes, from permitted public sources, reported as samples with the method stated.
Is there a free tool?
Yes: the campaign UTM and naming builder.
Related work
What needs to move forward?
Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.
No charge to submit an enquiry.