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A daylit concrete hall open to the sea. Three brushed-steel beams run in from the left and key into a pale concrete pier; one small rhodolite glass block sits at the joint.

built around search intent

Content brief template

Plan the page your reader can finish on.

Try the brief builder

What they leave out, your page puts in.

ExampleA brief for a page answering “how to do a training needs assessment”. Illustrative example · Nothing is published or sent

The film: the brief builder in 25 seconds, on an illustrative search.

What the film shows, in words
  1. Plan the page your reader can finish on.
  2. The search: how to do a training needs assessment. The task: run a first assessment and justify a training budget.
  3. Intent: Do. Five sections from the pattern.
  4. 3 results studied. 3 gaps noted. 3 sections to fill them.
  5. A fourth result, a ninth section: 5 + 4 = 9.
  6. 2 internal links. No search volumes are estimated.

Step 1 of 4

Three results studied. Each leaves something out.

Results studiedEach as it was noted, with what it misses

  1. 01

    HR software vendor guide

    CoversDefinitions and survey questions

    MissesNo way to prioritise gaps by cost or headcount

    01Fill the gap: no way to prioritise gaps by cost or headcount
  2. 02

    Academic article

    CoversModels and theory

    MissesToo long; no template

    02Fill the gap: too long; no template
  3. 03

    Template download page

    CoversA blank spreadsheet

    MissesNo guidance or worked example

    03Fill the gap: no guidance or worked example

The searchhow to do a training needs assessment

  1. 1What you need before you start
  2. 2Steps, numbered
  3. 3Checks that it worked
  4. 4Troubleshooting
  5. 5Tools or templates

and two more from the pattern

The reader’s taskRun a first assessment and justify a training budget

  • /tools/training-needs-assessment/
  • /services/skills-audit/
  • Your pageFrom the search to the reader’s task

Do intent3 gaps2 links

No search volumes are estimated here.

Intent “Do”: five sections from its pattern and three from the gaps make eight. Two internal links.

A gap is one note about one result; another result may cover it. Quality writing and real expertise still decide the outcome.

Now your own brief: one gap noted, one section made.

Do intent3 gaps2 links

No search volumes are estimated here.

See the brief

Your pageThe search at one end, the reader’s task at the other.

IntentOne choice sets five sections at once.

Five sections from the pattern for “Do”

  1. 1What you need before you start
  2. 2Steps, numbered
  3. 3Checks that it worked
  4. 4Troubleshooting
  5. 5Tools or templates

Results studiedLook at the current results yourself and note what they cover and miss.

Observations

  1. 01
  2. 02
  3. 03

Sections your gaps become, numbered as the results above

Internal linksPages to link to: one stud on your page’s lower edge for each.

Pages to link to

  1. 01
  2. 02

Your page continues: the brief

Live
Dosearch intent
3gaps to fill
2internal links

Brief: how to do a training needs assessment

Reader and task

HR and learning managers in mid-sized organisations searching “how to do a training needs assessment” wants to run a first assessment and justify a training budget. The page succeeds if they can do that without leaving.

Working titles

  • How to do a training needs assessment: a step-by-step guide with a template
  • Run a first assessment and justify a training budget: a practical guide

Outline

  • What you need before you start
  • Steps, numbered
  • Checks that it worked
  • Troubleshooting
  • Tools or templates
  • Fill the gap: no way to prioritise gaps by cost or headcount
  • Fill the gap: too long; no template
  • Fill the gap: no guidance or worked example

Evidence to cite

  • Primary sources for any figure; name and date each one.
  • Your own worked example or tool output, labelled as such.

Internal links

  • /tools/training-needs-assessment/ (anchor: free skills-gap workbench)
  • /services/skills-audit/ (anchor: training needs assessment service)

Checks

  • Note: No search volumes are estimated here.Use your own keyword tool; never publish invented figures.
Your editable templateSearch-intent editorial briefTry this form

Practice 07: Communications, content & visibilityFree · instant results on this pageTool owner: Kenneth GagakumaVersion 1.0 ·

DOCXSearch-intent editorial briefYour organisation

Brief: how to do a training needs assessment

Working titles

  • How to do a training needs assessment: a step-by-step guide with a template
  • Run a first assessment and justify a training budget: a practical guide

Outline

  1. What you need before you start
  2. Steps, numbered
  3. Checks that it worked
  4. Troubleshooting
  5. Tools or templates
  6. Fill the gap: no way to prioritise gaps by cost or headcount
  7. Fill the gap: too long; no template
  8. Fill the gap: no guidance or worked example

Internal links

  • /tools/training-needs-assessment/ (anchor: free skills-gap workbench)
  • /services/skills-audit/ (anchor: training needs assessment service)

Do intent · 3 gaps · 2 links24 September 2026

Your brief as it stands. Marked sections come from gaps you noted; the rest are the pattern for the intent you chose.

Your editable template

Search-intent editorial brief, by email once delivery is connected.

Search-intent editorial brief (DOCX) with the internal-link plan

Preview only. No email will be sent. Your results are available above.

Nothing you enter here is sent anywhere. Privacy notice

· a free brief, or book Kenneth · from USD 90

Three rules, and their limits.

  1. 01

    The outline starts from a standard pattern for the intent (learn, compare, do, hire or buy).

  2. 02

    Each gap you observed in the current results becomes a section to fill.

  3. 03

    Internal links and evidence requirements are added to the brief.

What it cannot tell you

  • It does not fetch search results; you observe them.
  • No volumes or rankings are estimated.
  • Quality writing and real expertise still decide the outcome.

Quality ruleNo invented volumes or automated bulk publishing.

A stepped upright joint in a concrete pier, where two halves key into each other, with deep red glass showing in the joint and the sea on either side.
A long concrete wall with one horizontal steel line running to a small window of deep red glass at its end, and the sea beyond.

When one brief becomes many pages.

The builder plans one page from what you observed. Choosing which pages to plan, and writing them, is a service.

Tell us what you need A brief is free to send.
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