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Practice 07 of 11

Communications, content & visibility clear, credible, found

Communications strategy, report design, content systems, donor visibility and search and AI-answer visibility, so important work reaches the people who need it and stays true to its source.

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Led byKenneth Gagakuma 6 services 5 free tools

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The practice

Communications strategy, report design, content systems, donor visibility and search and AI-answer visibility, so important work reaches the people who need it and stays true to its source.

Practice 07 of 11

When organisations call us, and where we stop.

The situations this practice exists for, and the lines we do not cross.

When to call

  1. A report took months and few read it
  2. Buyers ask AI assistants and you are not cited
  3. A campaign or launch needs a measurable plan
  4. A funder requires visibility you have not planned

Our boundaries

  • Every claim stays traceable to an approved source.
  • Nothing is published without your approval.
  • Nobody can guarantee rankings or AI citations; we measure and report.

Services in this practice.

Each one starts with a defined first scope and a fixed fee agreed in writing.

  1. 07.01 AI search visibilityWe measure how AI assistants and search engines answer a defined set of questions your buyers ask, diagnose why you are cited or missing, and only then propose ongoing work.

    Led by Kenneth GagakumaFree tool: Search-intent editorial brief builder

  2. 07.02 Programmatic SEO and content systemsWe audit your content architecture and build one genuinely useful page type from structured data, not a mass of thin keyword pages, then scale only what earns its place.

    Led by Kenneth GagakumaFree tool: Search-intent editorial brief builder

  3. 07.03 Donor-project visibility and communicationsWe produce a visibility toolkit built against your actual grant agreement and your funder’s approval process, so every output credits the funder correctly the first time.

    Led by Kenneth GagakumaFree tool: Report-to-content workflow planner

  4. 07.04 Content engineWe turn one approved report or body of work into an agreed set of audience-specific assets, with formats, volumes and revision rounds fixed at the start.

    Led by Kenneth GagakumaFree tool: Report-to-content workflow planner

  5. 07.05 Report design and publication productionWe design a polished, accessible sample chapter or spread first, so you can judge the quality before committing, then scope the complete production.

    Led by Kenneth GagakumaFree tool: Report-to-content workflow planner

  6. 07.06 Communications strategy and campaign plansWe build an audience, message and channel diagnostic for one real campaign, with a measurement plan you can run, before any wider strategy is written.

    Led by Kenneth GagakumaFree tool: Campaign UTM & naming builder

How the work runs.

Audience, then message, then production, then approval, then distribution. Each stage ends in something you review.

Stage 1 of 5

Audience

Define the audiences and what each needs.

Review pointAudiences agreed.

Try the method before you buy.

Free working tools from this practice. Results on screen straight away; the full report by email if you want it.

Free tool

Content repurposing plan

Turn one approved report into a publishing plan: the findings you may use, the audiences who need them and the channels that reach them. Every asset in the calendar carries the page it comes from and waits for approval before it goes out.

Open the tool Free tool

UTM builder

Build consistent tagged links for every placement in a campaign. The builder lower-cases and cleans each value, encodes it safely, refuses personal data in links and keeps a naming register so reports add up.

Open the tool Free tool

Content brief template

Start from the query and the task the reader wants to finish. Record what already ranks and what it misses, then get an outline, the evidence to cite and an internal-link plan, without invented search volumes.

Open the tool Free tool

Executive bio and speaker profile template

List the verified facts of a career, the topics a leader can speak on with evidence, and the audience. The planner drafts headline options and a bio built only from facts marked verified, and lists every claim still to check.

Open the tool Free tool

AI search visibility tracker

Record what AI assistants actually say when asked the questions your buyers ask: which engine, which date, and whether you were cited. The workbench reports your observed citation rate with its uncertainty, per engine, without pretending to be a universal score.

Open the tool

Documented experience.

Roles held by our principals, each with its source. Demonstrations are labelled as demonstrations.

Individual experience of our principals, before or outside GKM Strategic Advisory & AI. Not GKM contracts.

See the proof collection: Accessible publication sample

Who answers for the work

Who commissions this work

Practice lead: Kenneth GagakumaLast updated

What needs to move forward?

Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.

Tell us what you need Book Kenneth · from USD 90

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