Who we help · Businesses
Retail, e-commerce & multi-location businesses
Buyer insight, accessibility, search visibility, analytics and automation for retail, e-commerce and multi-location businesses.
1 of 3What you face
Decisions we help you make.
Where our work usually starts with organisations and people like you.
What buyers want, and what competitors are doing
Why visitors do not convert
Whether your tracking tells the truth
Which locations perform, and why
How we work with youWe work with the data you are allowed to share and fix measurement before drawing conclusions.
2 of 3What we do
Services, by practice.
Every service here has a defined first scope and a fixed fee agreed in writing before work begins.
3 of 11 practices serve this group
09Data, analytics & automation
6 of the 9 services on this page
- Market, competitor and brand radarWe produce one sector radar issue that answers your live commercial questions from public and permitted sources, then agree recurring coverage only if it earns its place.→
- AI agents and workflow automationWe automate one recurring task end to end, with error recovery, run logs and a tested handover, before touching the next one.→
- Marketing, GA4 and brand-sentiment analyticsWe diagnose one tracking or campaign-measurement problem using your actual account data and a clear test plan, then fix it or tell you exactly who should.→
- KPI dashboards and Power BIWe reconcile one dataset into a useful KPI view with agreed definitions and refresh logic, and teach your team to maintain it.→
- Fractional data analystWe answer one management decision with the data you already hold, then offer recurring, bounded analysis cycles once the first sprint has proved useful.→
- Mapping & Location Intelligence (site selection, coverage, asset and farm mapping)Produce one open-data location analysis with coordinate checks, uncertainty and non-survey limitations.→
- AI search visibilityWe measure how AI assistants and search engines answer a defined set of questions your buyers ask, diagnose why you are cited or missing, and only then propose ongoing work.→
- Programmatic SEO and content systemsWe audit your content architecture and build one genuinely useful page type from structured data, not a mass of thin keyword pages, then scale only what earns its place.→
3 of 3What you can try now
Start with a free tool.
Working tools matched to the services above. Results on screen straight away.
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Free tool
Colour contrast checker
Check colour pairs against the WCAG 2.2 contrast ratios for text and interface parts, then record the manual tests an automated scan cannot do. The worksheet shows what passed, what failed and what was never tested.
Open the tool -
Free tool
UTM builder
Build consistent tagged links for every placement in a campaign. The builder lower-cases and cleans each value, encodes it safely, refuses personal data in links and keeps a naming register so reports add up.
Open the tool -
Free tool
Content brief template
Start from the query and the task the reader wants to finish. Record what already ranks and what it misses, then get an outline, the evidence to cite and an internal-link plan, without invented search volumes.
Open the tool -
Free tool
Customer acquisition cost calculator
Enter the people you reach each month, your conversion rates at each stage, your average deal and your sales and marketing costs. The calculator shows wins, acquisition cost and gross profit per month, and which rate moves the result most.
Open the tool -
Free tool
Automation ROI calculator
Work out what automating a recurring task is really worth once review time, exceptions that still need a person, maintenance and running costs are subtracted. The calculator shows monthly savings, the break-even point and the input that matters most.
Open the tool -
Free tool
KPI dictionary template
Define each indicator once: the decision it informs, the formula, unit, numerator and denominator, source, owner and how often it updates. The planner flags incomplete definitions and lays out the dashboard those indicators need.
Open the tool
Also in businesses
- Corporates & large employers26 services
- Banks & financial institutions5 services
- Agencies & consulting primes22 services
- Investors, development financiers & portfolio teams7 services
- Exporters, importers & supply-chain businesses6 services
- Agribusinesses, cooperatives & producer networks7 services
- Infrastructure, utilities, mining & energy teams5 services
- Technology, SaaS, telecoms & fintech companies16 services
What needs to move forward?
Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.
No charge to submit an enquiry.