07 · Communications, content & visibility
Communications strategy and campaign plans
We build an audience, message and channel diagnostic for one real campaign, with a measurement plan you can run, before any wider strategy is written.
Tell us what you need- Led by
- Kenneth Gagakuma
- Delivery
- Remote, and on site from Accra
- Fees
- Fixed fee, quoted to your scope
- Free tool
- Campaign UTM & naming builder
- Contracting
- GKM Legacy Holdings, Maryland
Led byKenneth Gagakuma
- Contracting
- GKM Legacy Holdings, Maryland
- Consultation
- from USD 90
What you receive.
Documents you can use, each with its method and sources attached.
04in the pack
See a demonstration of the output: Specimen · Communications strategy & campaign plans
Audience map
Who must act, what they believe now and what moves them.
Message house
Core message, proof points and wording by audience.
Channel plan
Where each audience is reached, and how often.
Measurement plan
Indicators, tracking links and a reporting rhythm.
Scope and fees.
Fees are agreed in writing before work begins. Estimates are shown as estimates.
Fees
Fixed fee, quoted to your scope
Send a brief or book a short call. We reply with a written scope, dates and a fixed fee before any work begins.
What we need from you
- Campaign goal and timeline
- Past campaign results
- Budget range for media and production
Not included unless agreed
- Media buying
- Production beyond the plan unless scoped
- Guaranteed reach
Who commissions this, and when.
Buyers and moments where this work pays for itself, and where it does not.
Who it is for
- NGOs and advocacy campaigns
- Institutions launching programmes or services
- Companies entering new markets
When to call us
- A launch or campaign is coming and the plan is thin
- Past campaigns were busy but hard to measure
- Stakeholders disagree about who the audience is
When it is not the answer
A plan is only as good as its measures. If an outcome cannot be measured, we say so and suggest an honest proxy.
How the work runs.
Each stage ends in something you review before the next begins.
Stage 1 of 5
Audience
Map the audiences and the action you need from each.
Review pointAudiences, and what each must understand, agreed.
Stage 2 of 5
Message
Build and test the messages.
Review pointMessages tested against your evidence.
Stage 3 of 5
Production
Plan the content and the channels.
Review pointProduction checked for accuracy, accessibility and brand.
Stage 4 of 5
Approval
Agree approvals and risks.
Review pointNamed approvers sign off before anything is published.
Stage 5 of 5
Distribution
Launch, measure and adjust.
Review pointDistribution plan and measures agreed before launch.
Questions buyers ask.
Anything else: ask in a brief.
Is this a full communications strategy?
It starts with one real campaign. A wider strategy can follow from what works.
Do you set up tracking?
We define it and can set up the tracking links; the free campaign UTM builder helps.
Who leads the work?
Kenneth Gagakuma.
Related work
What needs to move forward?
Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.
No charge to submit an enquiry.