07 · Communications, content & visibility
Content engine one source, a year of assets
We turn one approved report or body of work into an agreed set of audience-specific assets, with formats, volumes and revision rounds fixed at the start.
Tell us what you need- Led by
- Kenneth Gagakuma
- Delivery
- Remote, and on site from Accra
- Fees
- Fixed fee, quoted to your scope
- Free tool
- Report-to-content workflow planner
- Contracting
- GKM Legacy Holdings, Maryland
What you receive.
Documents you can use, each with its method and sources attached.
04in the pack
See a demonstration of the output: Specimen · Content engine: one source, a year of assets
Asset plan
Formats and volumes per audience and channel.
Produced assets
Articles, posts, briefs and visuals drawn from the source.
Claims check
Every figure traced back to the source.
Publishing calendar
What goes out, where and when.
Who commissions this, and when.
Buyers and moments where this work pays for itself, and where it does not.
Who it is for
- Research institutes and think tanks
- NGOs with annual or programme reports
- Consultancies with expert knowledge to share
When to call us
- A report took months to write and few people read it
- Your team cannot keep a steady publishing rhythm
- Different audiences need the same findings in different forms
When it is not the answer
Every asset stays true to the approved source. If a claim is not in the source, it does not appear in the content.
Led byKenneth Gagakuma
- Contracting
- GKM Legacy Holdings, Maryland
- Consultation
- from USD 90
Scope and fees.
Fees are agreed in writing before work begins. Estimates are shown as estimates.
Fees
Fixed fee, quoted to your scope
Send a brief or book a short call. We reply with a written scope, dates and a fixed fee before any work begins.
What we need from you
- One approved source document
- Brand guidelines
- A named approver
Not included unless agreed
- Paid promotion
- New research
- Unlimited revisions
How the work runs.
Each stage ends in something you review before the next begins.
Stage 1 of 5
Audience
Agree the audiences and the source material.
Review pointAudiences, and what each must understand, agreed.
Stage 2 of 5
Message
Draw out the key messages and claims.
Review pointMessages tested against your evidence.
Stage 3 of 5
Production
Produce the assets in batches.
Review pointProduction checked for accuracy, accessibility and brand.
Stage 4 of 5
Approval
Review and approve with you.
Review pointNamed approvers sign off before anything is published.
Stage 5 of 5
Distribution
Schedule and hand over the calendar.
Review pointDistribution plan and measures agreed before launch.
Questions buyers ask.
Anything else: ask in a brief.
Do you use AI to produce assets?
AI helps with drafting and adaptation. A person edits every asset and checks it against the source.
How many assets do we get?
The number agreed in the asset plan, with the revision rounds fixed.
Is there a free tool?
Yes: the report-to-content workflow planner.
Related work
What needs to move forward?
Tell us the decision, the challenge or the opportunity. We reply with a scoped approach, a named principal and a fee before any work begins.
No charge to submit an enquiry.