Demonstration · not a client result
Market, competitor and brand radar what the deliverable looks like
The structure of the deliverable for market, competitor and brand radar, how it is produced and how you accept it. Synthetic or permitted data only.
What this page isDemonstration
- Practice
- 09 Data, analytics & automation
- The deliverable
- 4 sectionsProduced in 5 stages, each with a review point
- Data
- Synthetic or permittedNot a client result
Demonstration of methodSynthetic or permitted data.Not a client result.
The deliverable, section by section.
What you receive, and what each part is for.
Question set
The commercial questions each issue answers.
DemonstrationRadar issue
Moves, signals and what they mean for you.
DemonstrationSource log
Every item linked to its source and date.
DemonstrationWatch list
What to monitor next month.
DemonstrationHow it is produced, and accepted.
Each stage ends in something you review; acceptance is tested against criteria agreed at the start.
- 01
Inputs
Agree the questions, competitors and sources.
Review pointInputs listed, with owners and access confirmed.
- 02
Validation
Validate the sources and drop unreliable ones.
Review pointData validated, with exceptions logged.
- 03
Analysis/build
Gather and analyse the month’s signals.
Review pointAnalysis or build checked against the agreed definitions.
- 04
Acceptance
Review the issue with you.
Review pointAcceptance tested by the people who will use it.
- 05
Operation
Run monthly, updating the question set.
Review pointOperation handed over with a runbook and a refresh plan.
How proof is labelled
- DemonstrationsDemonstrations use synthetic or permitted data.
- Documented experienceDocumented experience is attributed to the organisation that held the work.
- Measured resultsMeasured results are added only once they have been measured; none are shown yet.
What needs to move forward?
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