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A long room of bare concrete with a polished floor. Three thin steel lines set in the floor run from the lower left towards one tall panel of green glass at an opening onto the sea. Daylight through the glass lays green light on the floor. Beyond the opening are blue sea, sky and a rocky headland.

Keynote speaker brief template

Start from what the audience will do next.

Try the planner
The film: the planner in 25 seconds. An illustrative example; no speaker, fee or date is shown.
What the film shows, in words
  1. Start from what the audience will do next.
  2. A session with no outcome goes straight on.
  3. A 40-minute keynote: 4, 24, 6 and 6 minutes.
  4. As a masterclass: 4, 10, 14, 8, 4. Fourteen minutes of practice.
  5. Over two hours: 42 minutes of practice.
  6. Brief the outcome. Then choose the speaker.

The demo: the worked example, one input at a time

ExampleA keynote at a public-sector leadership forum (illustrative)

Step 1 of 5

The worked example

A forty-minute keynote: 24 minutes on three points.

4, 24, 6 and 6 minutes. The road turns to the outcome. One note from the tool: “Availability and fees are confirmed separately.”

Who arrives, as the brief puts itDirectors and deputy directors from ministries and agencies; about 150 people; mixed familiarity.

  1. 4 min Opening story tied to the outcome 0–4 min
  2. 24 min Three points, each with evidence 4–28 min
  3. 6 min What to do on Monday 28–34 min
  4. 6 min Questions 34–40 min

What should the audience do differently afterwards?

Start measuring what their units deliver, not only what they spend.

The brief’s own lines

  • Keynote, 40 minutes, in person.
  • Recording: internal use only.

The tool’s notes

  • NoteAvailability and fees are confirmed separately. This brief does not book a speaker or state a fee.

One dash of the centre line is five minutes. Only the straight is drawn to scale: the turn is always a right angle, because the tool does not measure how far an audience changes.

Now your own session, from the outcome back.

Start from the outcome; the outline adapts to the format and length. It writes a brief and a timed outline. It does not choose, book or price a speaker.

What you enter stays in this browser, so it is here when you come back. “Worked example” clears it. Email delivery is not connected, so today nothing is sent anywhere.

Start from the outcome

One sentence is enough. It goes into the brief word for word, and the road turns into it.

Format

Each small road shows how that format cuts 40 min. Green is its longest stretch.

minutes
minutes

For the changeover, a late start or questions that run on. It is taken out of the length, not added to it.

The event and the room
people
Audience familiarity
Delivery
Recording
Venue, partner and next step

Leave empty what is not known yet. The brief then says “Not known”, and nothing is filled in for you.

Your session, drawn

Live
40 min
keynote
150
audience
In person
delivery
  1. 4 min Opening story tied to the outcome 0–4 min
  2. 24 min Three points, each with evidence 4–28 min
  3. 6 min What to do on Monday 28–34 min
  4. 6 min Questions 34–40 min

One dash is five minutes. Green is the longest stretch.

What should the audience do differently afterwards?

Start measuring what their units deliver, not only what they spend.

Speaker brief: Public-sector leadership forum

Audience

Directors and deputy directors from ministries and agencies; about 150 people; mixed familiarity.

Outcome

Start measuring what their units deliver, not only what they spend.

Format and logistics
  • Keynote, 40 minutes, in person.
  • Recording: internal use only.
Venue, partner and next step
  • Venue: The forum’s main hall
  • Host or partner: The forum’s organising committee
  • Operator: An event technician, briefed by the speaker
  • Scope: How a unit measures what it delivers. Not a review of any one ministry.
  • Desired next step: Each director names one delivery measure for their unit within a month.
Session outline
TimingSegmentLength
0–4 minOpening story tied to the outcome4 min
4–28 minThree points, each with evidence24 min
28–34 minWhat to do on Monday6 min
34–40 minQuestions6 min
Commissioning notes
  • NoteAvailability and fees are confirmed separately. This brief does not book a speaker or state a fee.

The stretch names are the tool’s fixed outline for each format, and the timings are a starting point for the speaker to adjust. Familiarity changes one phrase of the brief and nothing in the outline.

40 minkeynote
150audience
In persondelivery
Session outline
TimingSegmentLength
0–4 minOpening story tied to the outcome4 min
4–28 minThree points, each with evidence24 min
28–34 minWhat to do on Monday6 min
34–40 minQuestions6 min

Speaker brief: Public-sector leadership forum

Audience

Directors and deputy directors from ministries and agencies; about 150 people; mixed familiarity.

Outcome

Start measuring what their units deliver, not only what they spend.

Format and logistics

  • Keynote, 40 minutes, in person.
  • Recording: internal use only.

Venue, partner and next step

  • Venue: The forum’s main hall
  • Host or partner: The forum’s organising committee
  • Operator: An event technician, briefed by the speaker
  • Scope: How a unit measures what it delivers. Not a review of any one ministry.
  • Desired next step: Each director names one delivery measure for their unit within a month.

Commissioning notes

  • Note: Availability and fees are confirmed separately.This brief does not book a speaker or state a fee.
Your editable templateSpeaker brief and outcome-focused session outlineTry this form

Practice 10: Executive advisoryFree · instant results on this pageTool owner: Prof. Wisdom GagakumaVersion 1.0 ·

GKM Strategic Advisory & AI

Speaker brief: Public-sector leadership forum

40 min
keynote
150
audience
In person
delivery

Audience

Directors and deputy directors from ministries and agencies; about 150 people; mixed familiarity.

Outcome

Start measuring what their units deliver, not only what they spend.

Format and logistics

  • Keynote, 40 minutes, in person.
  • Recording: internal use only.

Venue, partner and next step

  • Venue: The forum’s main hall
  • Host or partner: The forum’s organising committee
  • Operator: An event technician, briefed by the speaker
  • Scope: How a unit measures what it delivers. Not a review of any one ministry.
  • Desired next step: Each director names one delivery measure for their unit within a month.

Session outline

TimingSegmentLength
0–4 minOpening story tied to the outcome4 min
4–28 minThree points, each with evidence24 min
28–34 minWhat to do on Monday6 min
34–40 minQuestions6 min

Commissioning notes

  • NoteAvailability and fees are confirmed separately. This brief does not book a speaker or state a fee.
Your brief as it stands, laid out as the document would be. No DOCX file is produced or sent today.

Your editable template

Speaker brief and outcome-focused session outline, by email once delivery is connected.

Speaker brief and outcome-focused session outline (DOCX)

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How the minutes are cut, and what the tool cannot know.

  1. 01

    Each format has a standard structure; segment lengths are shares of the total you set.

  2. 02

    A masterclass reserves the most time for participants to practise on their own case.

  3. 03

    The brief records audience, outcome, format, delivery and recording terms.

  4. 04

    Segments are whole minutes that add up to the length exactly: each takes the whole part of its share and the minutes left over go to the largest remainders. A buffer, if you set one, is taken out of the length first and stands as the last row.

  5. 05

    The venue, the host or partner, the operator, the scope and the next step are printed as you enter them. One you leave empty is printed “Not known”.

The four standard structures

  • Keynote Opening story tied to the outcome 10% · Three points, each with evidence 60% · What to do on Monday 15% · Questions 15%
  • Masterclass Opening: the problem in the room 10% · Concept and worked example 25% · Participants practise on their own case 35% · Debrief and common mistakes 20% · Commitments and resources 10%
  • Panel Framing by the chair 10% · Opening positions 30% · Moderated discussion 35% · Audience questions 20% · Closing one-liners 5%
  • Guest lecture Why this matters 10% · Core argument and evidence 50% · Case discussion 20% · Questions 20%

What moves the outline, and what does not

  • Format, length and the buffer you set decide every minute. Nothing else changes the outline. The stretches always add up to the length.
  • Familiarity changes one phrase of the brief.
  • Audience size is used for one note: a masterclass with more than 60 people. That figure is the tool’s own working rule, not a published standard.

What it cannot tell you

  • It does not confirm a speaker’s availability or fee.
  • Recording and publication need the speaker’s written agreement.
  • Timings are a starting point for the speaker to adjust.
  • It confirms no venue, host or partner: what you enter is your own note.

Quality ruleNo fabricated speaker availability or fee.

A polished stone floor seen from low down: one inlaid steel line runs towards a curved green glass wall, its green light lying across the floor, the sea beyond.
A curved green glass wall at the left of an open concrete room, green light on the polished floor, the sea and a far headland through the open side.

With the brief written, the conversation can start.

Availability and fees are confirmed separately. This brief does not book a speaker or state a fee.